Kia, the Korean auto makers is now the fourth leading car manufacturing entities in the world. Despite the strict competition with the long established car makers from Japan and the rise of low-cost cars from China, Kia dealerships are still raging. The 2011 Kia Sportage hit tremendous sales and the whole world is looking after a luxury Kia car which will be introduced by the end of this year.
Kia Dealerships around the World
Kia is thriving in the United States. Gone were the days that Korean auto industry is regarded as inferior. Kia has revived its image in auto making and is now one of the largest car makers in the world. The design as well as the safety is the number one concern of Kia in manufacturing cars. Now, 70% of American car owners are very much willing to buy Kia cars.
There are numerous Kia dealerships outlets in the US. The Kia Motors America (KMA) which is based in Seoul Korea has established over 640 Kia dealerships outlets in the US and every year, their sale is increasing. Kia Motors has its plant in Georgia. The company has made it to the top car brands in America which is very famous for the car models Mazda and the Chrysler. Aside from Kia dealerships in United States, the brand is also becoming popular throughout Europe. UK buyers have proven the quality of Kia cars as well as their style and high security features. They have their European main outlet in Frankfurt and started to import cars in 1999.
At present, Kia Motors is a subsidiary company of Hyundai and possesses the 2nd spot in Korea’s largest automobile manufacturers.
Downfall and Rise to Power
In 1986, Kia partnered with Ford to manufacture Mazda car models to be imported in other countries. In 1992, Kia has reached the United States and began selling cars to American consumers. The very first car model sold in the US is the Kia Sephia followed by Sportage. But in year 1997, Kia has faced its biggest downfall when Asia suffered from a great economic crisis and the company later on suffered from bankruptcy. This is the reason why Kia became affiliated with Hyundai. Hyundai acquired Kia in year 1986. And with the great ideas and expertise of Kia managers, engineers, designers, and all other staff, the company started to regain its reputation and rise back to power. Kia has enjoyed success in America and continues to gain more customers there.
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